#TrendingJewish 26: The Jewish Camping Brand
June 18th, 2019 · 53 mins 7 secs
About this Episode
This is the second of a two-part series in which we explore contemporary trends in the Jewish camping world. In this episode, Jeremy Fingerman, CEO of the Foundation for Jewish Camp, shares his journey from corporate executive, working for well-known brands Campbell’s Soup and Manischewitz, to building the collective brand of Jewish day and overnight camps. He discusses ways the foundation has sought to raise the profile of some 160 Jewish camps, while offering training and leadership development for camp directors. He illustrates how Jewish camps are trying to keep up with trends in general camping, including shorter sessions and increased specialization. He also discusses how camps, long known as a setting for summer romances, are responding and recalibrating in response to the #Metoo movement.
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